AI is transforming retail — from chatbots and virtual shopping assistants to dynamic pricing, personalized recommendations, and supply chain optimization. But these innovations introduce new risks:
- Exposure of customer personally identifiable information (PII), payment information, or loyalty data
- Prompt injections manipulating pricing, promotions, or chatbot behavior
- Harmful or biased outputs damaging brand trust and customer relationships
- Lack of oversight into how AI-driven recommendations and decisions are generated
Our AI runtime security solutions secure the Retail vertical with Red Team to validate, Guardrails to protect, and inbuilt Observability to govern AI deployments.
Red Team: Validate Shopping & Engagement AI
F5 AI Red Team, previously named Inference Red-Team, proactively tests AI-driven retail applications before customers interact with them.
- Agentic Resistance: Multi-turn adversarial attacks simulating attempts to manipulate promotions, discounts, or inventory logic.
- Signature & Operational Attacks: 50,000+ evolving exploits expose vulnerabilities in shopping assistants, pricing engines, and customer service bots.
- Retail-Specific Validation: Ensures AI systems remain resilient during high-demand events like holiday shopping or product launches.
Outcome for Retailers: Safer AI-powered shopping and engagement experiences before rollout to customers.
Guardrails: Real-Time Protection for Retail AI
Once deployed, AI Guardrails, previously named Inference Defend, secures live customer-facing and back-office retail applications.
- Prevent Data Leaks: Blocks exposure of PII, payment details, or loyalty program data.
- Stop Adversarial Exploits: Detects and prevents prompt injections targeting chatbots, pricing systems, or recommendation engines.
- Customizable Policies: Align protections with PCI DSS, GDPR, and consumer protection regulations.
Outcome for Retailers: Trusted AI-powered shopping experiences that protect customer data and brand integrity.
Comprehensive AI Security for Retail
With Red Team, Guardrails, and inbuilt Observability, retailers gain:
- Customer Data Security: Keeps shopper PII, payments, and loyalty data safe.
- Brand Protection: Prevents harmful or off-brand AI outputs from reaching customers.
- Regulatory Compliance: Simplifies adherence to Payment Card Industry Data Security Standard, GDPR, and consumer regulations.
- Trusted Innovation: Enables safe deployment of AI shopping assistants, pricing engines, and inventory copilots.
AI Security Available as SaaS Point Solutions
AI Red Team and AI Guardrails can be deployed individually as point solutions or together as a unified platform. This flexibility allows retailers to secure AI copilots across online shopping, in-store operations, and customer engagement — protecting both customers and brand.
The Bottom Line
Our suite of AI runtime security solutions secures the Retail vertical by validating, protecting, and governing AI-powered shopping and engagement applications — enabling retailers to innovate at speed while safeguarding customer trust, data, and brand reputation.
